Privacy Policy

Last Updated: October 7, 2026

KibblePaw (“KibblePaw”, “we”, “us”) is operated by Digital Isle in Singapore. This Privacy Policy explains how we collect, use, share and protect personal data when you use the KibblePaw mobile app and the website at www.kibblepaw.app (together, the “Service”). We handle personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”). Please also read our Terms of Use.

1. Information We Collect

Account information

Your username, email address, password (stored in encrypted form) and profile photo.
If you sign in with Google or Apple: an identifier from that provider, your email address, and (for Google) your profile photo. With Apple we use your given name only to suggest a username.
A standard account does not require your real name or phone number.

Content you create

Adoption listings: pet details, temperament ratings, photos and videos, a description, and the listing’s location (an area name and map coordinates).
Lost pet reports and sightings: the pet’s details and photos, where and when it was last seen or sighted (address and map coordinates), any reward, and your description.
Messages: chat messages, photos and files you send, reactions, and read receipts.
Community forum: questions, replies, images, polls and votes, reactions and the topics you follow.
Adoption applications: your answers to a lister’s adoption form and any notes added to the application.
Reports: reports you submit about users or content.

Pet Passport records

For pets in your Kibble Passport, we store:

The pet’s profile: name, species, breed, sex, age or birth date, colour, size, sterilisation status, microchip number and photos.
Health records you add: vaccinations (vaccine, dates, clinic, notes) and veterinary history (visits, diagnoses, treatments and medications).
Care notes, note history, calendar appointments and reminders.
Ownership history, the people you give access to, and ownership transfer invitations (including the recipient’s email address if you invite someone by email).
For collar tags: the pet’s public “note for finders” and a per-pet code used to lock NFC tags (see Pet Collar Tags).

Location

If you allow location access, the app sends your device’s current location to us and we keep your most recent location. We use it only to alert you when a lost pet is reported near you (currently within 3 km). It is never shown to other users.
When you search for listings or lost pets near you, the location is sent with the search and is not stored.
When you open the collar tag page of a pet that is reported lost, we ask for your location and, if you allow it, send it to the pet’s owner (see Pet Collar Tags).
Locations you add to listings, lost pet reports and sightings are part of that content (see What Other People Can See).

Device and usage information

Device type, model and manufacturer, operating system and app version, push notification token (only if you allow notifications), and when the device was last active.
A device identifier that stays the same if you reinstall the app (the Android ID on Android, an identifier stored in your iPhone’s Keychain on iOS). We collect it when you sign up, sign in or use the app, whether or not notifications are on, and use it only to prevent fraud and abuse, such as one person creating many accounts on the same phone. We never use it for advertising or share it with advertisers.
Sign-in sessions for each device.
Activity within the Service, such as articles you read, search keywords, and how often listings are viewed (listing view counts are stored as daily totals, not per person).
Achievements you earn.
Your IP address, which we use to protect the Service from abuse (for example, to limit repeated requests).

2. How We Use Your Information

We use personal data to:

Create and secure your account and keep you signed in
Run the Service: show listings, lost pet reports, forum posts and profiles, deliver messages, and connect adopters with listers
Keep your Pet Passport, send calendar reminders, handle ownership transfers and access you grant, and show your pet’s collar tag page
Alert people nearby when a pet is reported lost
Send notifications and service emails (see Notifications and Emails)
Screen content for spam and help listers review adoption applications (see Automated Screening and Smart Features)
Moderate content, handle reports, prevent fraud and abuse, and keep the Service secure
Respond to support requests
Understand how the Service is used so we can improve it
Send announcements about KibblePaw features and campaigns
Comply with legal, accounting and regulatory obligations

3. Automated Screening and Smart Features

Spam screening

New adoption listings, lost pet reports and forum posts are automatically checked for spam using the content you submit. If content is classified as spam, it is hidden from everyone except you, and we send you a message explaining why. If you believe this was a mistake, contact us and we will review it.

Adoption application screening

When you apply to adopt, your answers to the adoption form are automatically reviewed to give the lister a readiness score and suggested category. The score only helps the lister review applications. It does not accept or reject anyone; the lister makes that decision.

Automatic masking

Before content is screened, we automatically remove some personal details, such as contact details and identification numbers. This does not catch every personal detail, so please avoid including personal details that the content doesn’t need.

Smart features

Pet breed suggestions from a photo and suggested chat replies are generated automatically. Photos sent for a breed suggestion are not kept after the suggestion is returned.

4. What Other People Can See

Your public profile: username, profile photo, verified badge (if granted by our team), follower and following counts, online status and when you joined. Your email address and your location are never shown.
Listings and lost pet reports are public in the app and on our website, with your username and profile photo. A listing shows its location on a map, and a lost pet report shows where the pet was last seen. If you hide a reward amount, only you can see it.
Sightings are visible to the person who reported them and to the pet’s owner. Once the owner confirms a sighting, it is visible to everyone viewing the report.
Forum posts are public and can be read without an account.
Messages are visible only to the people in the conversation. Adoption applications are visible to you and the lister.
Pet Passport records are visible only to the pet’s owners and to people they give access to. When a pet changes owner, former owners lose access unless the new owner grants it.
Collar tag pages are public to anyone with the link, as explained below.

5. Pet Collar Tags (QR & NFC)

You can add a QR code or NFC tag to your pet’s collar. Both link to your pet’s collar tag page, so someone who finds your pet can scan it and see who they’ve found.

Who can see it: anyone who scans the tag or has the link, including people without the KibblePaw app or an account. Every pet has a page; you choose whether to put a tag on the collar.
What it shows: your pet’s name, reference code, species, breed, sex, age or birth date, colour, size, sterilisation status, up to five photos, your note for finders, and a link to the lost pet report if your pet is currently reported lost.
What it never shows: health records, vaccinations, veterinary history, care notes, the calendar, the microchip number, or anything about you, unless you write it in your note for finders.
Your note for finders is public. Only include contact details (for example, a phone number) that you are comfortable with anyone seeing.
The link: each pet’s page has its own private link that cannot be worked out from the pet’s reference code or other details. These pages are meant to be reached by scanning your pet’s tag, not found by browsing or searching, and we take steps to protect them from misuse.
When the pet is reported lost: opening the page tells the owner that someone has found their pet. The website and the app ask for your location (the app only uses it if you already allow location access) and, if you allow it, the owner is told the address where you scanned the tag, which we look up with OneMap. If you are signed in to the app, the owner also sees your username. Nothing is sent when the pet is not reported lost. We keep these scans for 30 days.
When ownership changes: the note for finders is cleared automatically, so a previous owner’s contact details are not shown to finders.
NFC tag lock: the app locks NFC tags it writes with a per-pet code so that others cannot rewrite them. We keep this code only to let your pet’s owners rewrite the tag and never show it on the collar tag page. Anyone can still read the tag.

If someone signed in to KibblePaw opens the page and already has access to the pet, the app takes them to the full Pet Passport instead.

7. Notifications and Emails

Push notifications tell you about messages, applications, reminders, lost pets nearby, followers and other activity. Devices that receive notifications also receive KibblePaw announcements and campaign notifications. You can turn notifications off at any time in your device settings.
Service emails: we email you to verify your address, change your email or reset your password. If you have a verified email and a chat message stays unread for 30 minutes, we may send you one reminder for that conversation. The reminder names the sender and the pet but never includes the message text.

8. Cookies

Our website uses only cookies needed for it to work, such as remembering to show you a confirmation message after an action. We do not use advertising or analytics cookies on the website. The app does not use cookies; it uses the device information described above.

9. Data Storage and Security

Uploaded photos, videos and files are stored with Amazon Web Services (AWS) in Singapore. We use industry-standard measures to protect your data, including encrypted connections and encrypted passwords. Chat photos and files are kept private to the people in the conversation. Other uploads, such as profile photos and listing, pet, lost pet, sighting and forum photos, are publicly accessible to anyone with their link. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Data Retention and Account Deletion

We keep your personal data while your account is active and for as long as needed for the purposes in this policy, unless the law requires us to keep it longer.

Email verification links expire after 24 hours and password reset links after 1 hour. Sign-in sessions end after 30 days without use. Devices inactive for 6 months are removed. Collar tag scans of lost pets, including any location shared, are deleted after 30 days.
Deleting a chat message or forum post removes it from view for everyone. A copy stays in our systems until your account is deleted.

When you delete your account

You can delete your account in the app settings. We then delete your account and the content linked to it, including your profile, listings, lost pet reports, sightings, messages and forum posts, and remove the files you uploaded. Some information is kept:

Pet records: if you were a pet’s only owner, the pet’s record (its profile and health history) is kept without its photos as part of the pet’s adoption history. Pets you share with other owners stay with them.
Records we must keep for legal reasons, to resolve disputes or to enforce our Terms.

11. Your Rights and Choices

Under the PDPA, you may:

Access: ask for a copy of the personal data we hold about you and how it has been used or disclosed in the past year.
Correct: update most information yourself in the app, or ask us to correct anything inaccurate.
Withdraw consent: for example, by turning off location access or notifications in your device settings, removing your note for finders, or deleting your account. Withdrawing consent may mean some features no longer work.
Delete: delete your account in the app, or ask us to delete specific information, subject to what we must keep.

To make a request, email us at support@digitalisle.cloud. We may need to verify your identity, and we will respond as soon as reasonably possible, normally within 30 days.

12. Children’s Privacy

KibblePaw is not intended for anyone under 18. We do not knowingly collect personal data from children. If we learn that we have, we will delete it promptly. If you believe a minor has given us personal data, please contact us at support@digitalisle.cloud.

13. International Data Transfers

Some of our service providers may process data in countries other than Singapore. When we transfer personal data outside Singapore, we take steps to make sure it receives a standard of protection comparable to the PDPA.

14. Changes to This Policy

We may update this Privacy Policy from time to time, for example when we add new features. We will post the new version on this page and update the “Last Updated” date. For significant changes, we will also take reasonable steps to let you know in the app or by email before they take effect. If you continue to use the Service after the changes take effect, the updated policy applies.

15. Contact Us

For questions about this Privacy Policy or your personal data, including requests to our Data Protection Officer, contact Digital Isle at support@digitalisle.cloud.